On World Tourism Day, the panel intends to propose ideas and practices for a tourism culture centered on taking care of life "outside" - the people we meet, the natural and cultural environment - to regenerate life "inside" ourselves, attentive to quality relationships, capable of breaking down mental barriers even before physical ones, able to direct the technological resources of the sector in favor of respectful and inclusive tourism. A caring tourism as an antidote to narcissism and overtourism.