DESIGN LEADERSHIP. COMPANIES AND THE TRANSFORMATIVE POWER OF DESIGN

Design leadership plays a crucial role in the success of modern organizations. At Trieste Next, Eric Quint, former Senior Vice President and Chief Brand and Design Officer at 3M and Vice President at Royal Philips, will lead us on a journey based on the book he co-authored with Gerda Gemser and Giulia Calabretta. He will explore how to elevate design and strategically integrate it within companies: effective design leadership can optimize organizational structure and foster a corporate culture focused on innovation.